This whitening and tartar-fighting toothpaste helps relieve and prevent tooth sensitivity pain by building a barrier that blocks the pain of cold and hot so you can enjoy foods like ice cream. This toothpaste also freshens breath, prevents tartar build-up, and keeps gums clean.

Medicinal ingredient: potassium nitrate 5% w/w, sodium fluoride 0.243% w/w (fluoride 0.11% w/w). Non-medicinal ingredients: (alpha) cocamidopropyl betaine, flavour, glycerin, hydrated silica, PEG-8, sodium hydroxide, sodium methyl cocoyl taurate, sodium saccharin, pentasodium triphosphate, sorbitol, sucralose, titanium dioxide, water, xanthan gum.

Always follow the label. Adults and children 12 years of age and over: Brush teeth thoroughly (for at least 1 minute), twice daily, preferably after each meal or as directed by a health care practitioner. Spit out and do not swallow. Use no more than 3 times/day

Sensodyne Whitening Plus Tartar Fighting Toothpaste, 100ml